What is Search Engine Optimisation (SEO)?

Search Engine Optimisation

What is Search Engine Optimisation (SEO)?

Search Engine Optimisation, or SEO, is a marketing technique, methodology and strategy that is used to help grow “organic” (or non-paid) search results for your web site. Part of SEO involves the customisation of your web pages to include relevant key words that search engines use for providing results to internet users, as well as the quality or ranking of the sites that link back to your site. These two factors are just a small part of the entire SEO process.

What is the purpose of Search Engine Optimisation?

The purpose of SEO is to increase the number, and more importantly the quality of visitors to your website by making sure the website ranks in the search engines (Google, Yahoo, Bing etc.) for words and phrases related to what you are selling or offering. For example if you sell pink fluffy giraffes then you want to be on page 1 of Google, preferably at number 1, when someone searches for pink fluffy giraffes.

How can you improve SEO for your Web Site?

There are many ways you can improve the Search Engine Optimisation for your web site. Having a business page on the major Social Media networks is one way. Making sure all your business information across these business pages match the information on your Web site, such as the address of your business is standardised across all listings. This is one small part of the entire process for improving SEO.

How long does SEO take to start showing results?

Unfortunately there is no magic bullet to get you onto the first page of Google with Search Engine Optimisation, it all takes time. On average a business will start seeing some results within 6 to 12 months, though there have been occasions when clients saw improvement in traffic to their site, and customers to their business in under 6 months.

Sounds intimidating, doesn’t it?

This is where Hunter SEO comes in. We will take care of, and maintain the business listings for your company and make sure they are all standardised and correct. We will work with you to research the Keywords you want to focus on for your web site. Then we will review your site to see what improvements we can do for you. Over time our work with you will improve your search ranking in the major Search Engines.

This is why Hunter SEO is your One-Stop solution for all your Web Site and Search Engine Optimisation needs.